This was a branding project for a multi-million dollar capital campaign with the goal of building several facilities for children and youth in the community. We chose "The next big thing" title for its double entendre; both a big project and the project being for youth who would grow into the future.
The brand identity was created with the intention of making the legitimacy of the project visually understandable: premium, energetic, and honest. These ideals were shown most clearly through the central visual element of the brand: photography of the people that would eventually use the facilities.
In addition to the striking photography, a bold, gradient shape was added that could be used in various ways throughout the campaign. The colors added a youthfulness and vibrance that signaled who the project was all about. From there all collateral was created for the campaign; including videography, motion design, and print materials.
The campaign ranged across digital spaces as well as multiple, physical locations. Packages were mailed to members of the organization to prepare and help them spread the word about the launch of the campaign. Signage was produced for all campuses, with campus specific material, as the project had multiple facets that effected the campuses differently.
